Martha Edith Givaudan Moreno is the Executive Director of the Mexican Institute for Family and Population Research (Instituto Mexicano de Investigación de Familia y Población, abbreviated as IMIFAP and known popularly as Yo quiero Yo puedo) and a member of the National System of Researchers. She is a clinical and social psychologist and she has been certified as an EMDR (eye movement desensitisation and reprocessing) therapist for post-traumatic stress disorder (PSTD).