Alcohol Advertising Compliance on Cable Television

This report is the ninth in a series of quarterly reports that assess non-compliant alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.

In the 2-year period ending in 2017 Q1, youth under the legal drinking age saw 2.3 billion non-compliant alcohol advertising impressions, about 1 out of every 14 alcohol advertising impressions viewed on cable TV by youth. However, in 2017 Q1 total underage exposure declined by 12.6% while noncompliant exposure declined by 55.4%. In contrast to previous years, total underage exposure over the two-year period also declined.