Format
Scientific article
Publication Date
Original Language

English

Country
United States
Themes
Keywords
alcohol
CAMY
CDC
youth
marketing
advertising

Alcohol Advertising Compliance on Cable Television

This report is the ninth in a series of quarterly reports that assess non-compliant alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.

In the 2-year period ending in 2017 Q1, youth under the legal drinking age saw 2.3 billion non-compliant alcohol advertising impressions, about 1 out of every 14 alcohol advertising impressions viewed on cable TV by youth. However, in 2017 Q1 total underage exposure declined by 12.6% while noncompliant exposure declined by 55.4%. In contrast to previous years, total underage exposure over the two-year period also declined.