Format
News
Country
United States
Keywords
Prevention
media
awareness campaign
substance use interventions
theory

Claremont’s UPC Media Summer Institute Programme

Claremont Graduate University is offering one of the leading certificate programs for the advanced study of Media-Based Prevention Science. In intimate-scale cohorts with a favourable faculty-to-trainee ratio, participants build their knowledge and skills in the use of media in psychotropic substance use prevention.

Advanced training in theory-based prevention using the media to enhance effects, and the intersection of prevention science theory and research, along with on-the-ground practice, are covered in depth. The programme culminates with a practicum experience tailored to the current prevention issues of each trainee.

The programme has been designed to cover six key areas of Prevention Science and Evaluation:

  • Introduction to media and their use in substance use prevention
  • The nature of media and theories of media effects                                  
  • Practical application of theories of persuasion in psychotropic substance use prevention
  • Improving the impact of media-based substance use prevention campaigns 
  • Introduction to monitoring and evaluation applied to media campaigns 
  • Practicum: Developing a customized prevention campaign for immediate use