Focus on Youth Football and Alcohol

Focus on Youth Football and Alcohol is a joint initiative aiming to reduce underage drinking and heavy episodic drinking among young people, as both strongly affect the health and welfare of Europe’s population.

The evidence highlights that there are links between increased exposure to alcohol advertising and higher levels of drinking by young people.

A key point made throughout and supported in this study is that sport can and does help promote healthy lifestyles, including supporting activities to prevent and reduce alcohol-related harms.

This report is a review of international policies and practices related to young people, alcohol, marketing and sport at an international level, including evidence gathering about effective practice in reducing harms.