New Regulations to Stop Alcohol Being Advertised Around Children Introduced in Ireland

Ireland has introduced new legislation to reduce child exposure to alcohol advertisements and products.

Alcohol advertising in or on public transport, at public transport stations, and within 200 metres of a school, creche, or local authority playground will be prohibited. 

Cinemas will be banned from advertising alcohol except around films with an 18 age classification. 

All children’s clothing that promotes alcohol will also be discontinued.

Health Minister Simon Harris said:

“Studies report consistently that exposure to alcohol advertising is associated with an increased likelihood that children will start to drink, or will drink greater quantities if they already do."

Public health researchers from Trinity College Dublin plan to monitor the impact of the removal of advertising and products from places used by children.