Format
Book
Publication Date
Published by / Citation
Alcohol Justice
Original Language

English

Keywords
Alcopops
adolescence
marketing
alcohol consumption

Alcopops

Alcopops are highly sweetened pre-mixed spirit-based drinks which are specially designed and marketed for adolescents and young adults.

Alcohol Justice has released a publication highlighting findings illustrating the extent and consequence of alcopop consumption harm. The paper includes case studies that emphasise the influence of marketing and recommendations and strategies for controlling alcopop-related harm.