Bigger, stronger and cheaper: growth in e-cigarette market driven by disposable devices with more e-liquid, higher nicotine concentration and declining prices

Abstract

Objective: This study explores trends in the disposable e-cigarette market in the USA, specifically focusing on changes in e-cigarette size, nicotine strength, and real sales-weighted average prices, both per e-cigarette unit and per volume of e-liquid.

Methodology: NielsenIQ retail...