Marketing Alcohol and Vapor Products to Youth, CADCA's Research Into Action Webinar

CADCA invited Dr. Alisa Padon to discuss her recent articles, “Alcohol brand use of youth-appealing advertising and consumption by youth and adults”, published in Journal of Public Health Research in 2018, and “A Randomized Trial of the Effect of Youth Appealing E-Cigarette Advertising on the Susceptibility to Use E-Cigarettes Among Youth”, published in Nicotine & Tobacco Research in 2017. Dr. Padon discussed the findings regarding the effect of content appealing to youth found in alcohol and e-cigarette brands’ advertising.