Over the years, there has been a global decline in tobacco consumption, and countries have made significant progress in developing evidence-based and cost-effective tobacco control measures. As a result, tobacco industries have had to develop new products and be creative in the way they market their merchandise.

One such device is the heated tobacco product. Heated tobacco products (HTPs) are tobacco products that produce aerosols containing nicotine and toxic chemicals upon heating of the tobacco, or activation of a device containing the tobacco. Users inhale these aerosols during a...

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Electronic cigarettes (e-cigarettes) are alternative, non-combustible tobacco products that generate an inhalable aerosol containing nicotine, flavors, propylene glycol, and vegetable glycerin. Vaping is now a multibillion dollar industry that appeals to current smokers, former smokers, and young people who have never smoked. E-cigarettes reached the market without either extensive preclinical toxicology testing or long term safety trials that would be required of conventional therapeutics or medical devices. Their effectiveness as a smoking...

One of the ways tobacco companies encourage people to purchase their products is through creating positive associations of brands. These include bright designs and symbols that quickly become familiar to potential customers. In a bid to reduce the power of marketing and overall consumption of tobacco, countries around the world have been introducing plain tobacco packaging.

The Southeast Asia Tobacco Control Alliance (SEATCA) commends Thailand being the first country in the ASEAN Region and Asia at large to usher in standardised tobacco packaging.

Starting 12 September 2019 with a 90-day...